Commercial Real Estate and EV Charging Stations With Deana Haynes

Deana Haynes

What Types of Commercial Real Estate Would Benefit From Installing EV Charging Stations?

Deana Haynes provides a breakdown of the various types of commercial real estate that would benefit from EV charging stations. Commercial real estate can include activities such as construction management, development, financing, property management, and brokerage. There are also different asset classes within commercial real estate, including office, retail, hospitality, industrial (storage, distribution centers, manufacturing), and multifamily residential. These activities and asset classes can intersect and overlap in various ways.

How The Post-Pandemic Era Affected Workplace Behavior and Strategy

CBRE published an article that discusses how the rising popularity of electric vehicles (EVs) has led commercial property owners and large occupiers to install EV charging stations, which has become an important amenity for accommodating the growing EV market. Workplace charging sessions have increased significantly, indicating higher demand. Deana, who was part of the team that developed the article, believes EV charging is a valuable amenity that can help bring people back to the office. The article provides useful information for anyone focused on workplace charging and also highlights the importance of providing smart EV charging that can help achieve corporate environmental, social, and governance (ESG) goals.

How is the Residential Commercial Real Estate Market Divided?

The residential commercial real estate market is highly fragmented, with the largest 50 owners only holding 30 to 40% of market share, translating to less than 1% each on average. The remaining 60 to 70% market share is divided among thousands of companies of varying sizes. When it comes to implementing EV charging infrastructure, the approach can vary depending on the company’s activities, such as development, construction, ownership, or property management.

Challenges in Prioritizing the End User in the Transition to Electric Vehicles

The main challenge in the industry currently is centered around doing what is best for the end user. There are complexities involved, especially regarding the transition from traditional gas cars to electric vehicles (EVs), which have network and utility components that differ significantly from traditional vehicles. The industry is considered to be oversimplified, and this oversimplification may impact the end user’s experience and costs associated with EV charging.

Start With a Pilot

The focus is on the electrification strategy in the commercial real estate industry, with consideration for both larger and smaller companies. The recommendation is to start with a pilot project, potentially with the guidance of a strong partner like EV Ready. Regardless of company size, it is essential to ask questions and avoid taking on too much at once. Due to current market conditions, companies are being cautious with capital outlay, making pilot projects a useful and strategic starting point. The success of these pilots could provide a competitive advantage and attract tenants for various property types. The suggestion is to start small with a pilot, collaborate with a strong partner, and then expand and refine the strategy and program based on the initial experience.

Take Advantage of Available Funding

There is an abundance of funding available, including for battery and charging projects, but many people and entities are unaware of their availability. Funding can be intimidating and complicated, which may cause organizations to overlook potential opportunities to utilize it.

Standardization Created Simplicity

D​eana and Chris go on to discuss the positive impact of standardization in charging for electric vehicles, noting that it offers flexibility and a more consistent experience for drivers. This standardization not only benefits the users but also facilitates easier implementation for site hosts and companies installing EV charging stations. The ease of access to charging stations is seen as a catalyst for increasing electric vehicle adoption, which is beneficial for the environment and public health. They also mention the importance of open standards to foster competition and innovation in the market, as seen in the case of iMessage contributing to Apple’s market dominance in the past.

About Deana

Deana Haynes, LEED AP BD+C, is a real estate executive with 20+ years of industry experience. As the former Director of Commercial Real Estate at ChargePoint, she expanded ChargePoint’s leadership in the Commercial Real Estate segment through the development of new technology solutions and business models that allowed real estate organizations of all kinds to capitalize on the growing need for EV charging at their properties.

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